Beaton Group / Fritz Hansen Advertising
When high-end furniture retailer Beaton Group got the exclusive for Fritz Hansen, we were asked to create a campaign that would let the architect and design community know. The iconic chairs were made hero, and the office was targeted as their perfect environment. Headlines built off their brand REPUBLIC OF Fritz Hansen®, read “FREE THE WORKFORCE”, “LIBERATE THE OFFICE”, and “POWER IN NUMBERS.”
When the client requested we also design a postcard mailer, we thought to do better and made it a postcard with stickers. Word is they were so popular in one office that an all-staff email was sent, asking people to refrain from putting them in any more public areas.
Beaton Group / Brochure
This minimalist and contemporary brochure for high-end furniture retailer Beaton Group showcases its three different stores.
The cover utilizes printing techniques for tactility and to build the graphic b3. When flipped it then reads as 3d, while touches of fluorescent orange add an edge of surprise, much like the in-store experience. The design is sophisticated and modern, like the products the company represents, and like Mr. Beaton himself.
Production / C.J. Graphics
Beaton Group / Delivery Truck
This vehicle design was meant to not only bring a sense of excitement to the buyer of Beaton’s high-end furniture at delivery phase, but to draw a lot of attention while driving around the city.
Awards / Coupe Magazine Awards, Applied Arts Magazine Awards