CryptoLogic / Annual Report
Internet gaming was a rapidly growing multi-billion-dollar industry. With this report, the software company wanted to depict the massive opportunity that lay ahead for investors. At the same time, it needed to reinforce the legitimacy of an industry that was often associated with gambling addiction. Themed "The Big Picture on Internet Gaming," the report shared insights on the potential for big numbers of players who were playing a much broader range of games in a rapidly expanding number of countries. It built confidence in that potential with information about evolving industry regulatory compliance and legislation.
We gave the report the sophistication it needed to back the equally sophisticated software and management of this industry world leader. Glamorous illustrations of people in casinos spoke to the growing realism of players’ online virtual experiences, and to the growing shift of land-based casinos adding online gaming to their offering.
Illustration / Marcos Chin
Copywriting / Charles Killen