Excapsa / Annual Report
Annual Report Design
Excapsa Software Inc. was a new but major player in the Internet gaming industry. Oxygen developed an annual report that would reflect the two important sides of the business: the front end [user interaction and customer experience with its product] and the back end [the company behind the entertainment]. We created two booklets combined in a Z-fold to create essentially two different covers and 2 ways to read the report. The front end spoke to the accomplishments and goals of the company, and the back end delivered the financials.
Powerful callouts and stats as well as touches of gold ink reinforced the lucrative investment opportunity. In an industry that can be perceived as “seedy,” the custom, sophisticated photography of game cards and chips added a level of credibility to Excapsa’s image. A copy theme of words starting with “EX” played off the company’s name.
Awards / AR100, Applied Arts Magazine, RGD Design at Work