Retrofit Pilates / Rebranding
Visual Identity Design
Website Template Design
Retrofit Pilates, a leading fitness studio in Toronto, had an identity that was complicated and tired, no longer reflective of or effective for the progressive and approachable company. Working with brand consultancy Sideren’s strategy, Oxygen gave Retrofit a new logo, business cards, a website design and visual identity elements to help reinforce its brand.
The circle, reflecting Retrofit’s 360-degree pilates wellness philosophy [Retrofit your body. Change your life.] and the pilates exercise ball, became the housing for an assertive but democratic typographic mark and pilates benefit statements that could be used on collateral and in the studio environment to encourage, motivate and amuse its clients.
Brand Strategy & Positioning / Sideren