Vince Noguchi / Scented Promos
Photography Art Direction
Vince Noguchi is considered one of Canada’s leading food photographers but hadn’t promoted himself in a very long time. He wanted a different way to showcase his evolving work and expand his client base.
Art buyers’ in-trays are crowded with photographer promos, so we gave Vince a standout feature: smell. We collaborated with him on the concept and art direction to create Common Scents – a pair of scented-ink promos featuring “Chocolate” and “Cherry”, with themed, mouth-watering images and matching scents.
The “touch & smell” ink and the beauty of the shots created a multi-sensory experience that lingered in art buyers’ minds – and noses. The promos were mailed in brightly coloured paper bags to attract attention. Vince’s promos were and still are a huge success. When the ‘Chocolate’ series hit the streets, it received an overwhelming response, and the “Cherry” promotion was recognized by Applied Arts Photography Awards in the Still Life category.
Printing / Flash Reproductions